Top Guidelines Of Johnnie Walker Blue Label Ultra
In our quest for that lightest bottle achievable, we took our eyesight to some crew of expert glassmakers. Discovering shapes and glassblowing methods to minimise glass usage without compromising longevity.
This new, lightweight bottle is actually a issue of exquisite natural beauty; but more importantly, it demonstrates what is possible In terms of lightweighting glass. We'll keep on making use of these learnings across our assortment, using far more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of the spear for glass—especially for companies wishing to offer in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is made by adopting a test-and-find out product, designing and exploring with no limitation and imagining what the way forward for light-weight luxurious packaging could bring.
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From peaty whisky to fruity whisky, lean on our expert insights to discover the complete wide range and character of different whisky flavours.
The end result is really an market-first that, and obtaining exquisite elegance, showcases what luxurious, lighter-fat, lower-carbon bottles of the future could seem like. As Element of the Diageo Spirit of Development action program, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition that may be aimed at cutting down the quantity of carbon emissions connected with packaging.three Even though the technological innovation will not be however accessible to launch bottles of the fat at scale, completely, the understanding Johnnie Walker has garnered is already currently being placed on lightweighting initiatives through the Diageo portfolio.
. The Beforehand claimed ‘lightest weight Scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.
Developed through a check-and-understand product with external glass makers, this light-pounds bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary sq. style and design, exemplifies the future of light-weight, and can help learn new choices for lighter, lower carbon packaging possibilities.
“We didn’t really know what we more info were heading to be able to realize when we set out to force the boundaries of luxury, and The end result is something that quite a few stated wouldn't be feasible.
Diageo has said that the “previously claimed ‘lightest pounds scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.”
With much less than 888 bottles produced globally, each bottle is individually numbered and introduced in a luxurious collector’s circumstance.
We discovered the lightest, strongest glass bottle you can make devoid of compromising sturdiness is usually a teardrop form.
The reveal of Johnnie Walker Blue Label Ultra indicators the model’s motivation to innovation, with hopes that the ground-breaking style and design could encourage the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow.
Indeed—this collectible edition is usually requested on the web and shipped securely to your door with signature affirmation.
Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with shifting mild passing by means of glass kinds and projecting classy designs onto white partitions.
Because the time of its founder, John Walker, those who Mix its whiskies have pursued flavour and quality earlier mentioned all else.